Dubai Decoded | Emma Jordaan

Dubai is a city like no other - an electrifying blend of cultures, innovation, and opportunity. But whether you're an executive stepping into a boardroom, an entrepreneur pitching to investors, or a newcomer trying to find your footing, one thing is certain: knowing how to navigate Dubai's cultural landscape is the key to success.

That's where 'Dubai Decoded' comes in.

Written by Emma Jordaan, a cultural intelligence expert who has lives and works in Dubai, this book gives you real-world insights, practical strategies, and personal stories to help you thrive. Forget the outdated "dos and don'ts" lists, this is about developing Cultural Intelligence (CQ) so you can read any situation, adapt with confidence, and build meaningful connections across cultures.

Inside, you'll discover:

✔ What makes Dubai's culture unique-and why a one-size-fits-all approach won't work

✔ How to build trust and influence in business and social settings

✔ Ways to navigate workplace dynamics in one of the world's most diverse cities

✔ CQ strategies for client management, leadership, and daily interactions

✔ The practical tools you need to settle in and succeed in Dubai