author: Paul W. Farris
كتاب ذو غلاف ورقي
2008-12-09
بيرسون اديوكيشن ليمتد
Key Marketing Metrics | Paul Farris
متوفر فالمتجر
التحقق من التوفّر في المتجر
لاستخدام موقعك الحالي، يُرجى تفعيل خدمات موقع المتصفح الخاص بك. بخلاف ذلك، اختر متجرًا من القائمة، أو استخدم خيار البحث.
أداة العثور على المتجر
Why read Key Marketing Metrics? Because better metrics lead to better decisions, which lead to better outcomes. This book does a superb job of helping marketers, and all executives, understand which metrics to use and how to use them." Erv Shames, former CEO, Kraft Foods As the old adage goes, "If you can't measure it, you can't manage it". Measurable performance and accountability have become the keys to marketing success today. Key Marketing Metrics gives you an overview of the most powerful metrics you can use to measure the results of your marketing. It will help you understand the pros, the cons and the nuances of more than 50 of the most important metrics. In this book, four leading researchers and consultants in marketing systematically introduce you to a portfolio, or "dashboard", of the most valuable metrics for your business. They show you how to use these metrics to maximise the return on your marketing investment and identify the best new opportunities for profit.
Why read Key Marketing Metrics? Because better metrics lead to better decisions, which lead to better outcomes. This book does a superb job of helping marketers, and all executives, understand which metrics to use and how to use them." Erv Shames, former CEO, Kraft Foods As the old adage goes, "If you can't measure it, you can't manage it". Measurable performance and accountability have become the keys to marketing success today. Key Marketing Metrics gives you an overview of the most powerful metrics you can use to measure the results of your marketing. It will help you understand the pros, the cons and the nuances of more than 50 of the most important metrics. In this book, four leading researchers and consultants in marketing systematically introduce you to a portfolio, or "dashboard", of the most valuable metrics for your business. They show you how to use these metrics to maximise the return on your marketing investment and identify the best new opportunities for profit.
عرض الوصف الكامل
عرض وصف أقل
publisher
بيرسون اديوكيشن ليمتدالمواصفات
Books
Number of Pages
368
Publication Date
2008-12-09
عرض المزيد من المواصفات
عرض مواصفات أقل
العملاء