The Sell - The Secrets Of Selling Anything To Anyone | Fredrik Eklund

America's No. 1 real estate broker and charismatic co-star of the emmy-nominated TV series Million Dollar Listing New York shares the secrets of his unique approach to selling.

Blending personal stories and the expertise he's gained from his meteoric rise, The Sell is the modern guide to becoming successful. Featuring everything from the importance of intangible factors like personality and charm, to tips and tricks for preparing, persuading and negotiating, The Sell is a vital go-to book for anyone who wants to have an impact in his or her personal and professional life. No matter what your background is - sales rep, CEO or kitchen-table entrepreneur - this book will help you sell yourself or your brand, and lead a richer, more fulfilling life.