Persuasive Proposals And Presentations: 24 Lessons For Writing Winners (The Mcgraw-Hill Professional | Heather Pierce

This book speaks directly to sales and marketing professionals and managers, showing them how to write proposals and presentations that sellIt takes a short, no-nonsense approach, and delivers the lessons that make the difference between being the winner and being an “also-ran.”Will be augmented by an MHPE web site that offers additional supporting materials.