Design Evolution: A Handbook Of Basic Design Principles Applied In Contemporary Design

While there are many books showcasing graphic design work, few present in-depth projects that explore concept, designer's strategy, visual problem-solving and specifics. As a result, readers are often left with only a surface understanding of how a project might have evolved or how the visual aspects of its design are brought together to convey its intended message. The case studies in "Design Evolution" comprehensively demonstrate the real-world application of visual principles discussed in a more formal, educational context. Readers will understand how the principles for image, layout, type and colour explored in volume one, "Design Elements", work in combination to execute the overall solutions showcased in this volume. The depth and range of content presented in these case studies distinguishes this book from all others in the design showcase genre, offering readers a chance to not only be inspired by the quality and innovation of showcased projects, but to understand how they were realised.