Brand: ASSOULINE UK
Technogym - The Art Of Wellness | Joel Stein
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Over thirty years ago, Nerio Alessandri founded Technogym at the age of twenty-two in his home garage, launching a new vision for wellness in an industry dominated by old- fashioned stereotypes of fitness and bodybuilding. Alessandri’s vision had roots in Italian culture - in particular, the ancient Roman concept of “men’s sana in corpore Sano,” or “a healthy mind in a healthy body.” If fitness means looking good, wellness means feeling good.
Since then, Technogym has become a global leader in wellness and sport, transforming the functional concept of fitness into an emotional experience, making products that are true objects of art, and leveraging science and digital innovation. It’s the brand of choice for the best athletes and celebrities around the world, and every day, over 70 million people train on Technogym products in the most prestigious fitness centers, clubs, hotels, medical centers, and private homes around the world.
About the Author
Journalist and author Joel Stein was a staff writer and columnist for Time magazine for twenty years, where he wrote twenty-two cover stories. He was a columnist for Entertainment Weekly and the Los Angeles Times and is the author of the books Man Made and In Defense of Elitism. He previously taught at Princeton and wrote for several sitcoms.
Over thirty years ago, Nerio Alessandri founded Technogym at the age of twenty-two in his home garage, launching a new vision for wellness in an industry dominated by old- fashioned stereotypes of fitness and bodybuilding. Alessandri’s vision had roots in Italian culture - in particular, the ancient Roman concept of “men’s sana in corpore Sano,” or “a healthy mind in a healthy body.” If fitness means looking good, wellness means feeling good.
Since then, Technogym has become a global leader in wellness and sport, transforming the functional concept of fitness into an emotional experience, making products that are true objects of art, and leveraging science and digital innovation. It’s the brand of choice for the best athletes and celebrities around the world, and every day, over 70 million people train on Technogym products in the most prestigious fitness centers, clubs, hotels, medical centers, and private homes around the world.
About the Author
Journalist and author Joel Stein was a staff writer and columnist for Time magazine for twenty years, where he wrote twenty-two cover stories. He was a columnist for Entertainment Weekly and the Los Angeles Times and is the author of the books Man Made and In Defense of Elitism. He previously taught at Princeton and wrote for several sitcoms.
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