author: Neil T. Bendle
Paperback
2017-09-07
Pearson Education Limited
Key Marketing Metrics The 50+ metrics every manager needs to know | Neil T. Bendle
OMR
18.75
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This edition includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity, as well as practical advice for managing complex issues such as advertising elasticity and "double jeopardy."
OMR
18.75
This edition includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity, as well as practical advice for managing complex issues such as advertising elasticity and "double jeopardy."
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publisher
Pearson Education LimitedSpecifications
Books
Number of Pages
440
Publication Date
2017-09-07
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